Designer Sumona Parekh showcased “Revival of the Baluchori” for the Festive/Winter 2016 of Lakme Fashion Week. Actress Sophie Choudry graced the ramp wearing Baluchori collection.
We have used the Baluchori weave to make modern and striking contemporary Festive/Winter silhouettes. Baluchori is the story-telling weave which originated in Bengal 200 years ago in the 18th Century. The idea was to be local and think global at the same time while keeping our focus firmly of the beautiful artwork of the Baluchori textile and design from Bishnupur in Bengal. This was done as a conscious effort to assimilate the current spirit of “Make in India” into our collection.
The modern silhouettes comprise a range of outfits from western floor lengths to traditional lehengas. The color palette of this collection ranges from classic creams, reds, magentas and gold to edgy blacks keeping the winter shades in mind.
The artwork and techniques used in this collection are the Japanese kirigami self on self work, zardozi embroidery and aari grace work which enhances the look of the Baluchori in elegant and subtle ways. The collection is crafted with elegance and grandeur to make the outfits appropriate for both day and night wear making them a flexible piece in woman’s wardrobe. Bengal is famous for its unique craftsmanship and artistic values. We have deliberately chosen a local state fabric in an attempt to help the locality of the Baluchori family in Bishnupur.
Baluchori is known for depictions of mythological scenes on the pallu and the border of the sari. It was mainly produced in Murshidabad but presently Bishnupur and its surrounding areas of West Bengal where the handlooms are now found. It has been eulogized as the “loveliest and most charming of all silks of India”. The Baluchori Sari has also been granted the status of Geographical indication in India.
The motifs are mainly derived from social and religious customs, depictions from scenes of Mahabharat and Ramayana and they had a square design in the pallu with paisley motifs in them. The depicted scenes in the sari further evolved into the lives of the Nawab of Bengal featuring women smoking hookahs, nawabs driving horse carriages, and even European officers of the East India Company. An important feature of the technique is the white outlining of the motifs.
The Murshidabad variety of less twisted mulberry silk yarn was originally used in Baluchori sarees. Coarser silk varieties like matka silk were also used some time back. Later, it was replaced by 18/20 D(2ply) organize silk yarn for warp and single yarn of Malda variety mulberry silk in 3 ply is used for weft. 96s to 100s steel reed is normally used for Baluchori saree weaving and the extra warp designs are woven with Jacquards replacing’ Jala’ technique of olden days.
The original Baluchori sarees in Murshidabad in the 18th and 19th centuries were woven on the traditional jala looms, where jala refers to the reference design which is first made, and is used as the master design from which many copies can be made repetitively for weaving the sarees. The process was very elaborate, taking between 15-18 weeks to weave a saree and gave rise to a large variety of very intricate patterns.
During the revival of baluchori weaving in the 20th century, jala was replaced by the jacquard technique of weaving. Here, the design is first drawn on a graph paper and then punched into cards accordingly. These cards are then arranged sequentially, sewed together and finally fixed into the jacquard machines. The jacquard technique is simpler and faster, reduces the weaving time to 1 or 2 weeks, but is not as flexible as the jala technique and cannot produce patterns with as much diversity or intricacy.
Shilpa Shetty Kundra wearing Devnaagri
Kiehl’s 14th store in Select CityWalk
The brand motive of Kiehl’s vision is the ‘try before you buy’ initiative. Allowing their patrons to try products before they purchase, this 92-year old initiative has won hearts and has led to loyal clientele over the years.
Kiehl’s journey from humble beginnings in 1851 as an old apothecary in New York’s East Village neighbourhood to 250 stores around the world including 13 flagship stores in India is one which deserves attention and applause.
The event was honoured by Kiehl’s advocate and Bollywood actor Jim Sarbh. He was present at this celebratory occasion and talked with the media about his journey with Kiehl’s India and his favourites from the brand.
Kiehl’s old-world, customer-centric heritage has been at the heart of every product and service debut over the company’s 169-year history – from ingredient research and formula safety testing to localized store decors.
One goal is always front of mind: to serve patrons in an attentive, educational environment that offers the company’s tried-and-true skincare products enjoyed by customers the world over.
‘Utpala’ Summer Collection by Mrunalini Rao’s
‘Utpala’ is a summer collection inspired by the serene lotus. The beauty of this ethereal flower is reinterpreted by the designer into an abstract work of art. The Utpala Collection flaunts a colour palette that is directly derived from the real essence of the flower and its surroundings
Each piece in the collection is crafted with a reverence for traditional artistry and showcases elements such as hand zardozi embroidery, thread embellishments and appliqué. The collection also features hand-painted prints in captivating colours of purple, pink, yellow and green. Bringing sheen and richness to the collection are silks, organzas, chiffons and tulle in flamboyant flares and layers
Bugatti Launches Summer Collection
Warmer days are here again and bugatti’s new Spring Summer 2020 collection is here to greet them with a bouquet of fresh palettes.
The collection, which is an anthology of inventive design and experimental fashion, possesses a strong multicolour identity. From sorbet shades to vintage tones to surprising hues. Classic colours like cognac, red and black, give way to unusual variations of colours like green, blue, camel, yellow and khaki.
These bold colours are coupled with fashionable details like decorative seams and prominent labelling to establish a compelling personality.
The collection is poised for effortless style and unparalleled comfort for the upcoming summer months. Special features have been developed internally keeping in mind the climate, popular summer activities, and behaviour.
Innovation can be seen in the uppers which are made of breathable
materials, flexible, light and water-resistant soles and easy fastenings.
The collection has been engineered from the imaginations of the expert designers and craftsmen from Spain, Germany, Italy, and Portugal. bugatti’s signature is found in a wide selection of derbies, sandals, sneakers, casual slip-ons, and athleisure shoes.
Grab your pair at Bugatti
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