The brand motive of Kiehl’s vision is the ‘try before you buy’ initiative. Allowing their patrons to try products before they purchase, this 92-year old initiative has won hearts and has led to loyal clientele over the years.
Kiehl’s journey from humble beginnings in 1851 as an old apothecary in New York’s East Village neighbourhood to 250 stores around the world including 13 flagship stores in India is one which deserves attention and applause.
The event was honoured by Kiehl’s advocate and Bollywood actor Jim Sarbh. He was present at this celebratory occasion and talked with the media about his journey with Kiehl’s India and his favourites from the brand.
Kiehl’s old-world, customer-centric heritage has been at the heart of every product and service debut over the company’s 169-year history – from ingredient research and formula safety testing to localized store decors.
One goal is always front of mind: to serve patrons in an attentive, educational environment that offers the company’s tried-and-true skincare products enjoyed by customers the world over.