A Kolkata-based online clothing venture,Uptownie 101 that is founded by Ms. Priyanka Agarwal, is all set to offer young and contemporary, fashion style forward for western wear in India.Targeting the modern female audience between the age group of 15 to 35 years Uptownie 101 is one destination to serve the beautiful women with the trendiest outfits.
In a world full of e-commerce websites that offer trendy clothes, Uptownie 101 is here to give women’s fashion an edge over others. The brand offers trendy outfits at an affordable price to complement the personality of today’s young, beautiful and bold women.
Providing a quick and easy solution to women, the brand, offering a wide range of apparel for all occasions with over 600 styles including bottoms, dresses, tops and jumpsuits in their catalogue. The collection incorporates chic, affordable and new styles that are efficiently introduced every week to keep up with the changing trends.
The brand Uptownie 101 doesn’t aim to sell just a product but also, an idea and a lifestyle. The brand is there to serve an experience through unique customer service that acts as a shopping buddy – helping them get the perfect fit through their distinctive size calculator and a live chat option. The brand also provides customisation, so that customers can personalise their Uptownie gear with a fun monogram.
The brand aims to be India’s first major home-grown women’s fashion label. Priyanka Agarwal witnessed the fast-moving fashion landscape while there studying in the United States and United Kingdom. She felt that the styles, although easy to execute, were not available in India and through Uptownie 101, wants to fill this existing gap to give young Indian millennial tons of more stylish and fashionable options.
The brand is live on some of the leading online portals in India including Flipkart, Amazon and Jabong. It was recently awarded by Flipkart for exemplary sales during the festive season and has also been categorised as a promising sellers on Limeroad. The founder, Priyanka Agarwal, plans to take the brand to the next level and create a better brand presence through physical existence in multi-brand stores across India.
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