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FASHION

Anita Dongre’s Grassroots Opens Now In NewYork

Anita Dongre,  a fashion icon of Indian Fashion industry has recently launched her label Grassroots at New York. The launch was co-hosted by her dear friend Fern Mallis.  The occasion was graced by many personalities to name few were Kelly Rutherford, Courtney Sharma, Monica Dogra, Bibhu Mohapatra, Babi Ahluwalia, Suhel Seth, Diva Dhawan, Rasika Navare, Maria Che, Elizabeth Zayas, Megan Brody and Ashika Pratt.
Grassroot is located at 473, West Broadway,  a pre-war building dating back to the 1900s, in the heart of New York’s. The store occupies three storeys and spread over 4,500 square feet area. The lower level is dedicated to menswear as well Anita Dongre pret and features dark grey floors and traditional Indian tile-framed mirrors. The ground level is dedicated to Grassroot, and features natural wood floors and fixtures with brass hardware. The top most level is dedicated to her bridal, ready-to-wear and fine jewelry collections.

Diva Dhawan

Rasika Navare, Maria Che, Ashika Pratt

The interiors of each section are carefully curated creating a holistic experience in rose gold, cork and sustainable sourced wood. Every detail is special in this section, from custom-made racks that give a nod to the humble shuttle which is used to hand weave fabric and dreamy wall panels of handwoven chanderi and handspun cotton that narrate the journey of the brand. A unique feature in the new interiors is the ceiling that has reels running across with suspended installations of garments, allowing a three-dimensional view of the pieces.

Anita Dongre

I’ve always loved the multicultural vibe of New York City and I’m extremely excited to take Indian Bridal couture to New York. Earlier brides had to travel to India, in order to visit my store. Now, with the launch of the store; the bride, groom and their family can enjoy the luxury and experience with bespoke services at the flagship Anita Dongre store in New York. I also feel a sense of pride in taking Indian fashion to the city of dreams – New York.” says Anita Dogra
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FASHION

Shilpa Shetty Kundra wearing Devnaagri

Designer: Devnaagri

Outfit info: Aqua gota embroidered peplum kurta & sharara

Event: Youtube Channel video shoot

Styled by: Sanjana Batra

Check Out Taapsee Pannu wearing Sameer Madan

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FASHION

Kiehl’s 14th store in Select CityWalk

The brand motive of Kiehl’s vision is the ‘try before you buy’ initiative. Allowing their patrons to try products before they purchase, this 92-year old initiative has won hearts and has led to loyal clientele over the years.

Kiehl’s journey from humble beginnings in 1851 as an old apothecary in New York’s East Village neighbourhood to 250 stores around the world including 13 flagship stores in India is one which deserves attention and applause.

Jim Sarbh at Kiehl's Select Citywalk

The event was honoured by Kiehl’s advocate and Bollywood actor Jim Sarbh. He was present at this celebratory occasion and talked with the media about his journey with Kiehl’s India and his favourites from the brand.

Kiehl’s old-world, customer-centric heritage has been at the heart of every product and service debut over the company’s 169-year history – from ingredient research and formula safety testing to localized store decors.

One goal is always front of mind: to serve patrons in an attentive, educational environment that offers the company’s tried-and-true skincare products enjoyed by customers the world over.

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WEDDING

‘Utpala’ Summer Collection by Mrunalini Rao’s

‘Utpala’ is a summer collection inspired by the serene lotus. The beauty of this ethereal flower is reinterpreted by the designer into an abstract work of art. The Utpala Collection flaunts a colour palette that is directly derived from the real essence of the flower and its surroundings

Each piece in the collection is crafted with a reverence for traditional artistry and showcases elements such as hand zardozi embroidery, thread embellishments and appliqué. The collection also features hand-painted prints in captivating colours of purple, pink, yellow and green. Bringing sheen and richness to the collection are silks, organzas, chiffons and tulle in flamboyant flares and layers

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FASHION

Bugatti Launches Summer Collection

Warmer days are here again and bugatti’s new Spring Summer 2020 collection is here to greet them with a bouquet of fresh palettes.


The collection, which is an anthology of inventive design and experimental fashion, possesses a strong multicolour identity. From sorbet shades to vintage tones to surprising hues. Classic colours like cognac, red and black, give way to unusual variations of colours like green, blue, camel, yellow and khaki.

These bold colours are coupled with fashionable details like decorative seams and prominent labelling to establish a compelling personality.

The collection is poised for effortless style and unparalleled comfort for the upcoming summer months. Special features have been developed internally keeping in mind the climate, popular summer activities, and behaviour.

Innovation can be seen in the uppers which are made of breathable
materials, flexible, light and water-resistant soles and easy fastenings.


The collection has been engineered from the imaginations of the expert designers and craftsmen from Spain, Germany, Italy, and Portugal. bugatti’s signature is found in a wide selection of derbies, sandals, sneakers, casual slip-ons, and athleisure shoes.

Grab your pair at Bugatti

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