Bollywood Opting New Promotional Trends

Movie promotions have been the best tool now to get a successful movie at the box office. No matter how much money is spent but the promotions should be so effective that before the releasing date of the movie it should be on everyone’s lips. Like in 2016, movies like Force 2, Rock On, Dear Zindagi did something quite exciting to promote the movie.

Rock On 2, full of music and energy this team chose to promote their movie by organizing live concerts in different cities. Well, unfortunately, the movie didn’t go that well on box office but the promotional activity was quiet interesting. Same goes with Force 2 they promoted the complete movie by visiting India’s armed forces, as per the base plot of their movie but again the movie was an average on the box office. But not every movie go average with creativity like Dear Zindagi.

No doubt Shahrukh Khan was a perk to the movie Dear Zindagi but their promotional activity was something not done before. They unveiled the movie in different takes like Take 1, Take 2 and so on. Rather than saying it the trailer of the movie they said takes. Take 1 started with SRK and Alia titled ‘Life is a Game’ where SRK teaches Alia to play with waves of the sea. So here people started waiting for next take and movie bangs in 100 cr budget list.

In the current year 2017, the creativity seen in variant ways like the catchy promotion of Philauri movie, starring Anushka Sharma. As Anushka is a spirit in the movie and she can be anywhere she want to so through her social media accounts Anushka and her team photo-shopped some pictures of very famous movies and added the character ‘Shashi’ in every scene with a HashTag #ShashiWasThere. Even, in Sanwariya movie where Ranbir Kapoor drops his towel. That was really hilarious and loved by everyone.

Naam Shabana, starring Akshay Kumar, Tapsee Pannu and Manoj Bajpayee had a very intense story of RAW agents and a girl who is a well trained Judo fighter. As it this movie was all about action, the team planned to promote the movie by teaching college going girls some tricks to save them from any eve-teasers. They promoted it in many colleges and girls actively took part in the activity, hope it helped someone.

The upcoming movie ‘Meri Pyaari Bindu’ starring Parineeti Chopra and Ayushman Khurana has already made a place for themselves. Releasing in May, this movie has unveiled its movie scenes in chapters like Chapter 1, Chapter 2 etc and starting from the first childhood meeting to college madness is shared here. This really makes it interesting as the separation of both the characters is still under wraps. We might have to watch the movie for that. But the songs of the movie is already on the playlist everywhere especially one that Parineeti has sung, this is her debut as a singer. This movie promotion has really made everyone to look forward.