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NEW LAUNCHES

Amway India introduces new variants of Deodorants

Amway India, the country’s leading direct selling FMCG Company, has rejuvenated its deodorant portfolio by introducing 2 new variants of fragrances. The company has launched one new fragrance under the brand Dynamite, targeted at men, and one new fragrance under the brand Attitude, targeted at women. Priced at Rs 270 per 250ml both the new Deodorants, have been dermatologically tested and offer a refreshing fragrance.

Amway India had earlier expanded its Deodorant portfolio by launching 5 fragra–3 fragrances under Dynamite, targeted at men and 2 fragrances under the brand Attitude targeted at the woman.

Speaking on the occasion, G.S. Cheema, Sr. Vice President – North and East, Amway India said, the Burgeoning Deodorant market is evolving fast with new innovative products.We are adding 2 more fragrances now and we aim to refresh the range at frequent intervals,” added G.S. Cheema.

The new Dynamite fragrance for men is christened ‘Air’ while the Attitude fragrance is named ‘Spell’. The differentiated, youthful and bold packaging, amplified by the vibrant mix of colors, design, and graphics, reflects the ethos of each of the fragrances. Attitude Spell will cast a spell on others with its fruity & floral notes while the new Dynamite Air draws men with its refreshing citric fragrance notes.

The company is launching a series of activities including training and experiential initiatives to promote the new range of deodorants amongst the distributors and consumers across the country across all Amway outlets as well as social media. This training is a crucial element for Amway as it helps the distributors educate, guide and recommend products to the end consumer.

LUXURY BRANDS

A Fizzy surprise in Bangalore’s Orion Mall

Fizzy Goblet Bangalore

Online footwear favourite, Fizzy Goblet launches its third retail store in Bangalore’s Orion Brigade Gateway Mall after its first two in as many as two years in Mumbai and Delhi. 

Says Laksheeta Govil, the founder, “We have done a lot of pop-up stores in Bangalore to a great response. I have personally always enjoyed my time here- everything from the city’s vibe to its weather is a dream. Opening our store here was a long-held plan and it’s exciting to finally be opening our doors.” 

Fizzy Goblet Bangalore
Fizzy Goblet Bangalore

The store was designed by Office of Cognitive Design, a Bangalore based design firm whose brief was to celebrate India’s artisans and Fizzy Goblet’s artisan community. The brand’s signature Rose Gold elements and facade are paired with an artisan corner. 

A first for Fizzy Goblet, the artisan corner spotlights the master craftspeople who embroider and build these one-of-a-kind pieces. A master karigar will embroider pieces live allowing shoppers a chance to customize their pieces while observing one part of the 60 hour process that goes into making each shoe by hand.

The first 500 in-store shoppers get a special Fizzy Goblet treat! Anyone walking into the store will get a free mask and a pair of sliders free with their purchase. 

Head over to the Orion Mall in Bangalore from the 15th of December to choose from Fizzy Goblet range of classic and contemporary juttis, Fizzy heels, Fizzy Kolhas, potlis and the closest envy worth collabs with Rahul Mishra, Payal Singhal, Tribe By Amrapali.

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WEDDING

‘Utpala’ Summer Collection by Mrunalini Rao’s

‘Utpala’ is a summer collection inspired by the serene lotus. The beauty of this ethereal flower is reinterpreted by the designer into an abstract work of art. The Utpala Collection flaunts a colour palette that is directly derived from the real essence of the flower and its surroundings

Each piece in the collection is crafted with a reverence for traditional artistry and showcases elements such as hand zardozi embroidery, thread embellishments and appliqué. The collection also features hand-painted prints in captivating colours of purple, pink, yellow and green. Bringing sheen and richness to the collection are silks, organzas, chiffons and tulle in flamboyant flares and layers

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NEW LAUNCHES

New Commando Frogman from Luminox

The new Commando Frogman from Luminox is inspired by the intrepid military divers. Developed in collaboration with military and law enforcement expert Andrea Micheli, the Commando Frogman is aimed at all military, police and commercial divers, as well as outdoor enthusiasts.

The uni-directional “Dive Time” bezel of the Commando Frogman is special. Not only it display how much time you have left underwater, but also has a no-decompression scale, that allows you to calculate how much time you can spend at what depth without having to decompress.

The Commando Frogman comes in a Carbonox™ case that is water resistant to 200 meters, with a battleship grey dial and Navy-style numbers and a military time scale. Carbonox™ is a carbon-based material exclusive to Luminox – light, hypoallergenic and extremely durable and resistant.

The LLTs guarantee ultimate night vision for up to 25 years through their use of tritium tubes. Unlike other luminosity systems, which depend on exterior light sources to charge luminous paint or a pushbutton to illuminate the watch, the luminosity is built right into Luminox watches, ensuring that you will always be able to see the time, no matter the conditions.

Retail Price: INR 43491/-
Available at www.luminox.com

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NEW LAUNCHES

EMERGE LIKE SUNSHINE from LOOM TREE

The collection is a combination of clean silhouettes in sustainable fabrics like Linens, 100% cotton, floral prints, beautified with crochet lace trims in a vibrant hue of White, Red, Pink, and Navy that focuses on smart casuals that can be worn from morning till dusk.

Available onhttps://www.loomtree.com/

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